TCL, iFFALCON, & Alcatel: Social Media

Brief:

Daily social media posts for social media pages for their India branch to increase sales and build online community. All three brands belong to the same company targeting different markets.

TCL: High-end TVs

iFFALCON: Affordable TVs

Alcatel: Smartphones & tablets

UNDERSTANDING THE TARGET AUDIENCE

TCL: Targeting elites and upper-middle class families. Probably lives in a big joint families, owns their home, and don’t mind spending money on good quality tech. They enjoy going to movie theatres but want similar quality experience at home too.

iFFALCON: Targeting bachelors, middle class, and lower middle class families. Probably lives in a rented home, loves getting bank for their buck, knows exactly where to find the best deals, and prefers watching movies at home with family instead of spending on movie tickets.

Alcatel: Targeting parents who want to get a cheap and affordable device for their kids or young professionals who lives on-the-go lifestyle.