Viral IG Script: TheKunalShah

Brief:

@thekunalshah is a personal brand IG page for Kunal Shah, a faceless IG theme page coach. The project required us to create viral IG posts to propel brand growth and increased sales.

UNDERSTANDING THE CONSUMERS

Be your own boss | Generate passive income

That’s the mindset for most of our student base. They understand that digital space has great earning potential and want to leverage that to make money instead of working a traditional job. Most of our students either are dissatisfied with their 9-5 job, either in terms of time commitment or money making potential.

The recordings of previous sales calls, pre-existing student base and success stories brought out the following insights:

>> Only target people who are ready to invest both time and money

>> Stay at home moms with time to spare and new moms on maternity leave

>> Young professionals dissatisfied with their jobs

>> Students